Better SEO Through Content

Many SEO strategies focus on website content, the various forms it takes, how often it gets published, and how many people link to and share it. We'll discuss what content is, keyword research, link building, and more.

The top SEO strategies revolve around how you deliver and link to content. Content can come in many forms, and there are a number of ways to ensure people and search engines can find it all.

There are many ways to improve your SEO, and many of the strategies revolve around how you deliver and link to content.

• Content can come in many forms.
• Articles, directions, descriptions, photo galleries, video walkthroughs, status updates, recipes, artwork, music, ebooks, you name it. So, with all that content on your site, what are the best ways to connect users to it?
• First of all, content must be easy to find. Link to various sections of your site using links that are clear and concise. Provide a logical architecture for your site in the sections within. People have been browsing sites for a long time, so they might arrive with some expectations. If a lot of other sites similar to yours have, say, an about page, you might consider building one, too.
• Many retail sites have help pages, as well as contact pages. So, insure this content, and these relevant functions are easy to locate as well.
• Next, ensure that you link to all the content on your site. With a few very specific exceptions, every page on your site should be linked to in some way.
• You don't have link to everything from the homepage, but users should be able to find everything within a reasonable number of clicks. Keep in mind that search engines use the links on your site to index it, so if you don't link to a page, it's basically invisible and will never be found. When you do link to content, use logical link names.
• Use clear language that users understand. Don't try to be too clever. If you're linking to a contact page, link to it with Contact. If it's your portfolio, use the link Portfolio.
• Link names that match the names of the corresponding page are best, because users need a clear indicator of what they'll find when they click that link. Don't over-think this. Confusing link names will make users think too hard, and they just won't click at all. However don't use too many links on your page.
• Search engines expect you to provide a main menu, links in the footer and links in other spots as well. As for the main body of content, use links naturally, specially when you can link to the exact subject being mentioned. Related to your content and link names, you wanna include important relevant keywords in your site. Your site has been built for a reason. To sell products, to attract clients for your web design business, to share pictures with friends, maybe to inform people about the greatest chocolate chip cookie recipe ever. I don't know. But somebody is looking for this content.
• So, how would they search for it? If people are searching for freelance developers in Portland. You can bet that they're going to type in Freelance Developers, Portland, in the search box. If you wanna be found for those keywords, use them throughout your site. The body of the page, the navigation links, the header, the footer and more. identifying the different terms that are important to you and your users, will enable you to plan how to structure your site, and create content.
• Now, you might of heard about a term called keyword density. Which refers to the measure of the number of times that you use a keyword on a page. Best advice regarding this is, not to worry too much about it. Use keywords naturally throughout your website, don't try to calculate how many you're going to use. Because then your copy, your text and other language, begins to sound unnatural. Lastly, content comes in many different forms, text, images, video, audio, animated graphics, you name it. Embrace them. The more diverse your content offerings are, the better chance you have at being seen when users want something in a specific format. Instead of watching your video presentation, some users might really just want a text transcript instead. Your white paper might look nice on your website, but a downloadable PDF allows your user to read it when they want to. Consider various types of users and their different needs, and create the content that you feel is necessary to make your site more findable through SEO.